Video marketing can help you build brand recognition, communicate product benefits effectively, and address customer queries and concerns. Here are six types of videos that can be used to convert e-commerce orders.
You already know the importance of images in attracting customers to your e-commerce site. Many online retailers are investing in material that is targeted at potential customers. It is simple: People want to see the products before they purchase them.
In today’s highly competitive online sales environment, images and descriptions are not enough. Even if you have the best written explanations and catchy titles and the most attractive images, customers are more likely to be positive about videos that are well-produced.
Video content, such as explainer videos, and e-commerce go hand in hand like peaches and cream. Videos are a great option for lead generation, promoting new products, and as an advertising medium.
This blog will show you how to use the right videos for your eCommerce store. Let’s get started.
Why is it important to use videos for your eCommerce business?
Video content can be used to make your products more real to your customers. You may have an advantage over your competitors because many companies rely on text and photographs to communicate their messages.
A well-produced marketing video can easily convey the benefits and qualities of your products. Video can be a powerful tool if used correctly. It can show the products in action, compare them to other options, show delighted clients talking about them or create a compelling story around them.
You may gain a better understanding of your products and services if you use the right videos.
Your objectives will also determine the “rightness of a particular video genre for you company.
There are many videos you can use to boost conversion
- Testimonial videos
- Videos about us
- Explainer videos
- How-to videos
- FAQ videos
Let’s briefly examine the use of each video.
Use testimonial videos and company stories to build your brand and show your values.
Certain types of videos are able to help you build your brand identity among your target audience. Videos are a great way to show off who you really are and what your work is.
This transparency helps you gain trust from your customers. It will also increase conversion rates.
These are the types of videos that you can use:
- Video about us
- Testimonial video
About us video
An about us video is intended to inform the audience about the company’s location.
You can share the story of your brand, your backstories, your employees and the origins of your company in such a video.
This video works best on your website’s homepage or profile page. It can be added to your top landing pages.
Testimonial videos
A great video strategy is to use customer feedback. This is something that many brands overlook. A testimonial video can be created by a satisfied customer who has used your product and is happy with your service.
You can also ask them for testimonial videos.
A single customer testimonial video can be shot and used in many ways. These videos can be uploaded to your social media, landing pages, or even the checkout page. You can also make specific testimonial videos for certain categories.
You can use testimonial videos and about us videos to share your brand and products with your prospects in an engaging manner.
Use explainer videos and product videos to communicate your product features clearly
You’ll notice that every seller adds a video to every product when you shop on eCommerce sites like Amazon or eBay.
People are still cautious about shopping online because they fear scams. We all know that images can be manipulated, but videos give a better idea of the product’s quality and design.
There are two types of videos that can be used for this purpose:
- Video clips of products
- Explainer videos
Product videos
Product videos are the most popular type of video on e-commerce. They allow you to demonstrate the functionality of your product and highlight its unique selling points.
Video product descriptions give potential buyers a succinct summary of the product’s unique features, which encourages them to purchase it.
These videos can be used as an introduction to a range of areas, including your homepage and specific product websites.
Explainer videos
Explainers are videos that concisely describe your product or services.
These videos can be used to introduce products, but they also have a narrative arc. The focus of animated explainer videos is on a specific problem (or your product) and the solution.
Explainers can be used to promote your business or e-commerce platform. These explainers can be found on the landing and home pages of ecommerce websites.
Use FAQ and how-to videos to answer customer questions
Videos can also be a bonus because they address the primary concerns and issues of your target audience about your product or brand. This will increase their likelihood to purchase.
Customers often have questions about how to use a product or about certain features.
These questions can be anticipated and answered immediately using video. This goal can be achieved using these two types of videos:
- How-to videos
- Videos of Frequently Asked Questions (FAQs)
How to videos
It is not hard to see why how-to videos have become so popular: they make it easy to learn a variety of activities.
You can help your customers and potential customers learn how to use the product on your ecommerce site with how-to videos. They not only show the product in action, but also address common concerns and give a glimpse of the learning curve.
You should not scatter how-to videos like FAQ videos all over your website. To show customers how to use the product, you can post a generic how to video on the product page.
FAQ videos
The name is quite clear. FAQ videos will help you answer the most common questions customers have about your products.
You can answer the most common questions in one video or in more detail in subsequent videos.
If you have one, it is a good place to post FAQ videos.
It’s not ideal to put the video on the product pages. You need to locate a place where customers are more likely to seek guidance.
Video Conversions Increase Audience
It is time-consuming to create a digital platform. Videos will improve the appearance of your website and increase user engagement. More on this topic can be found at isaimini blog.
But embedding videos is not enough. Videos must be high-quality.
Live-action marketing videos require excellent lighting and video quality. A collaboration between a client agency and an animation studio is almost always what produces great marketing cartoons.
Selecting the right type of video is the first step in creating quality content.
You should identify your goals and choose high quality content. Then, post it on your website, where it will make the most impact on customers. This will result in increased sales, conversions, customer satisfaction, and overall happiness.
BuzzFlick is a highly regarded video animation company that can create high-quality videos for your eCommerce store. They can create animated explainer videos or motion graphics videos.
We are now at the end. We hope you find this blog helpful.
